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I don't pay attention to target audiences and therefore I often hear that I am a ratings killer, somebody who fundamentally doesn't care whether one person is watching or an entire soccer stadium.

I think people know Steve Jobs the showman. I think people know the guy who stood up and gave the keynotes. The magician. The salesman.

In our fast-forward culture, we have lost the art of eating well. Food is often little more than fuel to pour down the hatch while doing other stuff - surfing the Web, driving, walking along the street. Dining al desko is now the norm in many workplaces. All of this speed takes a toll. Obesity, eating disorders and poor nutrition are rife.

There are going to be losses. There are going to be bad plays. There are going to be mistakes.

I'm half-Armenian. Even though my grandparents did not discuss the genocide, and my father - like many sons and daughters of immigrants - wanted to be as 'American' as possible, I was always aware of it. How could I not be?

It's become my brand in a way, you know, speaking the truth even though it was not politically correct.

Do glassmakers not have the ability to knead their own agates, marbles and rock crystals?

If you have a life which is adrenaline-charged all week long because you're a powerful CEO, or you have responsibilities and you're committed to the people you look after, it's very difficult on weekends to sit around the garden. So you probably look for something which gives you the same sort of adrenaline buzz.

Sometimes, the other characters are too normal and then you start to be brought back to reality but then Luna shows up and she is just so funny and cool and honest and slightly mad and she's all that matters. She is 100% true. She puts on no shows, because she is so comfortable with herself.

I just have to proceed as usual. No matter what happens, nothing helps with the writing of the next book.

So Harry Potter came in and it is nice that I have kids of the right age. I took them to London and they walked around the set and met Harry Potter and that is thrilling.

In 1958, I came to Chicago where I have remained.

We have the EURO as a currency, which means a lot. It has not just stabilized the situation in Kosovo politically and economically, but also facilitated the direct contact that we have with Europe.

Who you are is what you settle for, you know?

My parents didn't hide reality. I watched cartoons and the news with equal fascination.

Lego allows all levels of complexity. But a child can do their own thing at any level. They can built a pirate ship, for example, and then mash it up with completely different things.

I believe people think as a group more often than we might realize or care to admit. We like to believe that we act as individuals and nothing more, but time and again - in corporations and business, in politics and religion, in fashion and culture, and in friendships and social circles - we think and do as one.

If I take refuge in ambiguity, I assure you that it's quite conscious.

My parents were pretty liberal, but they were still parents. I definitely had my teenage rebellion.

My video game character is a bit better looking than me, actually. I don't think he has to worry about his hair getting messed up.