A.E. "Abe" Lemons was an American college basketball player and coach. As a head coach at Oklahoma City University, Pan American University and the University of Texas at Austin, he compiled a record of 594–343 in 34 seasons. source
The distribution systems and the cinemas have adopted to the blockbusters, and they now get their main income from selling popcorn, and if you don't make a film that sells popcorn, it's very hard to get it out there.