Alfred A. Knopf, Inc. is a New York publishing house that was founded by Alfred A. Knopf Sr. in 1915. The publisher had a reputation for a pursuit of perfection and elegant taste. source
An economist is a man who states the obvious in terms of the incomprehensible.
The writer who can't do his job looks to his editor to do it for him, though...
I'm not a geek about equipment, I just know what I like.