William McGuire Bryson OBE HonFRS is an Anglo-American author of books on travel, the English language, science, and other non-fiction topics. source
In all seriousness, people think that it's the ideas that are important. Well, everyone has ideas, all the time. I tend to write mine down and remember them, but at some point you have to apply the bum to the seat and knock out about sixty five thousand words - that's how long a novel is.