Carl Gustav Jung was a Swiss psychiatrist and psychoanalyst who founded analytical psychology.
His work has been influential not only in psychiatry but also in anthropology, archaeology, literature, philosophy, and religious studies. source
In society, we have these unspoken rules of conduct, these 'shoulds.' Even though we pride ourselves on being a democracy, there are all these ways we say you 'should' behave. But what if you're living your life by the 'shoulds' and you're not really living your life?