I'm always looking for a cover subject that reflects the magazine, an interest in fashion, in culture, in society. We're trying to bring the world into the pages of 'Vogue.' We do that by tapping into the zeitgeists with our cover subjects.
Writing that flirts with incoherence can just as readily flounder as writing characterized by simplicity and composure. There is no reliable formula for originality, and strategies that are distinguished as innovative in their first incarnation can quickly become stale in the hands of lesser artists.